RESPONSIVE WEB DESIGN AND PRINT
Designed to award customers requesting an insurance quote in branch. The customer would be given a card containing a URN which they would enter and register their details for the reward.
I worked very closely with the developer who built the site to get the best out of the responsive functionality and to make sure the site works well across the different viewports and devices. Due to the tight deadline I created a design that was independent of the Barclays branding.
www.lifereward4u.com
CONCEPT, BROCHURE DESIGN AND PRINT
The concept for this junior activity brochure was inspired by school books and files, the die cut cover has a leather textured look in a manilla folder colour to reflect the concept of the school file with a montage of badges and photos throughout each page. I liaised closely with the printer on this project to get the right stock for the look and feel that I visualised.
RFP - PRINT AND DIGITAL DESIGN
Our challenge was to find a way to show off our reward offering that would be memorable and make us stand out. After brainstorming as a team, I designed a personalised box with each reward relating to each client in the meeting.
The box contained a postcard with tags tied to each
item illustrating what reward they would receive.
This approach allowed the clients to feel like the customer and have a box to keep as a reminder of Grass Roots.
CONCEPT
Following Philips existing clean, simple branding I created this concept inspired by butterfly kisses. The Lumea product is gentle and easily used on sensitive areas and I wanted the visuals to show that.
I carried the concept through posters, mailers, in-store banners, wobblers, point of sale and packaging for pitch and this concept resulted in a new business win.
PITCH CONCEPTS, PRINT AND DIGITAL
I created the initial creative for the Nationwide FlexOne pitch. This included offering a Film Club and education for schools aspect with a laptop style folder and brochure.
Nationwide chose the film reward option offering a card and redemption website, the design for this then followed their existing branding.
www.vuecardactivation.co.uk/nationwide
I was very excited to work as part of the team to achieve these awards.
IPM Gold – Nationwide, FlexOne Film Club (Category: Financial Services)
IPM Bronze – Nationwide, FlexOne Film Club (Category: Best New Product Launch)
DESIGN, ARTWORK AND PRINT
PRINT AND ILLUSTRATION
An illustrated key values mailer for employees as part of the company values scheme. Small pocket sized with rough style drawings that I created in Illustrator adds to the keep, touch and feel element of the design. I also created artwork for this in several languages.
LIMITED EDITION PACKAGING CONCEPT, DESIGN AND ARTWORK
The brief was to design limited edition packaging for a Kane Trailer thats was specially created for their 50th Anniversary. The concept for the design was to use the technical drawings from the trailer itself. Inside the box keeping it personal and portraying the history of the Kane company is a letter from the Kane brothers with a certificate.
PRINT AND RESPONSIVE WEB DESIGN
We created a Customer engagement programme for PSA, with the objective of creating a reason to communicate with customers.
The concept, Discover Britain, creates an engaging communication platform with an editorial style site filled with money saving offers and UK travel tips.
https://psa-discoverbritain.co.uk/login
DIGITAL DESIGN
A comparison quiz – users will be shown 2 cards for a period of time on the Hyundai Advance website, they should try and remember the details they’ve been shown on these cards and then answer questions that are relevant.
The aim is to Increase employee product knowledge across their key and new models to make them more confident in their knowledge of the brand they are selling.
A DL size product brochure created to promote a new range of exercise bike. I created a grungy look and feel to give the products a modern edge and a feeling of power, speed and movement. The print finish included pantone silver and foil. Designed in English and German.
DIGITAL DESIGN
The brief was to create a fun and memorable campaign to engage users and increase product knowledge. The Ioniq Quiz was aimed at the Hyundai Dealership network, sales execs, technicians and service advisors.
I kept the design clean and fresh and followed the Ioniq branding in order to concentrate on the quiz questions.
The Hyundai Advance programme was an IPM Awards 2016 Nomination
